Ambra

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Ambra

A subsidiary of the IBM PC Company that sold PCs as "IBM clones" via direct mail under the Ambra name. Although only a year in business, Ambra was shut down by IBM in 1994, claiming it caused too much confusion in the marketplace.
References in periodicals archive ?
Before that he held the positions of General Manager, North America Sales and Service; General Manager, Latin America Sales and Service; and General Manager and President of the Ambra Computer Corporation.
Middleton, president and CEO of AMBRA Computer Corporation.
AMBRA Computer Corporation is a wholly-owned subsidiary of IBM Corporation (NYSE: IBM).
May 20 /PRNewswire/ -- AMBRA Computer Corporation, a wholly owned subsidiary of the IBM Corporation (NYSE: IBM), has appointed Rockett, Burkhead, Lewis & Winslow (RBL&W) marketing and advertising agency-of-record for its $10 million account, AMBRA President David Middleton announced today.
By combining the latest processor, color display, hard drive and audio technological advancements, as well as ergonomic improvements, AMBRA is delivering solutions to meet the needs of experienced and selective buyers," said Richard Ritzema, product marketing manager, AMBRA Computer Corporation.
NOTE TO EDITORS: AMBRA Computer Corporation High Performance Mobile Systems Configurations available upon request.
CO: AMBRA Computer Corporation ST: North Carolina IN: CPR SU:
Middleton, CEO and president of AMBRA Computer Corporation.
AMBRA Computer Corporation is a wholly owned subsidiary of IBM Corporation (NYSE: IBM).
AMBRA Computer Corporation is a wholly-owned IBM Corporation (NYSE: IBM) subsidiary.
All AMBRA systems are specified to market demands by AMBRA Computer Corporation.
AMBRA Computer Corporation will operate swiftly to offer customers the latest technologies at aggressive prices because of its low-overhead cost structure.