ARPU


Also found in: Financial, Acronyms.

ARPU

(Average Revenue Per User) A revenue calculation often used in the cellular industry and other subscription-based services where users pay varying fees depending on type of contract and usage. The term may be used in any industry that measures revenue on a per-user basis.
References in periodicals archive ?
The drop in ARPU during 2014 signifies the prevailing tough economic environment in the country while an increase of Withholding Tax from 10 % to 15 % in June 2013 also limited the subscriber usage patterns.
Data issued by Pakistan Telecommunication Authority (PTA) on Sunday revealed that further addition of low income users in mobile subscriber base and aggressive price competition has also contributed to lower ARPU during recent months.
Vodafone also announced yesterday its ARPU figures were continuing to show signs of stabilising.
According to regulator's latest data, ARPU is highly effective and useful tool to gauge financial stability of any sector.