ATV Forum


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ATV Forum

(Advanced TV Forum, Wichita, KS) A former membership association founded in 2000 that promoted interactive TV. It supported the Enhanced Content Specification originally developed by the Advanced Television Enhanced Forum (ATVEF). Under SMPTE, the specification is known as Declarative Content Standard (DCS), and it provides an HTML and JavaScript delivery mechanism for adding content to interactive TV programs. It also uses IP multicast over the vertical blanking interval for analog TV and data carousels for digital transmission. See ATVEF, Intercast and vertical blanking interval. See also ATV.
References in periodicals archive ?
While a group of 16 companies came together initially as sponsors, and contributed time, resources and expertise to the formation of the new organization, these companies are merely the first members of the ATV Forum.
ExtendMedia: "For content producers like ExtendMedia, the ATV Forum provides an opportunity to collaborate with like-minded companies to further the development of the interactive television industry," said Rob Martell, Chief Technology Officer.
Intel is excited to be a part of the ATV Forum to accelerate the deployment of enhanced DTV content based on the ATVEF specification for PCs and all platforms.
The ATV Forum will leverage the work of participating sponsors to make enhanced television content a reality by providing a standard platform to all members of the content creation and distribution industry.
Lysis: "Lysis is very pleased to have been active in the formation of the ATV Forum.