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ACCLAIM |
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He was instrumental in forging marketing and brand strategies
for the Acclaim, Acclaim Sports and Club Acclaim brands, as well as the
launch of hit video games such as Mortal Kombat, Turok: Dinosaur Hunter,
NFL Quarterback Club, South Park and titles based on Mary-Kate and
Ashley Olsen and the WWE (World Wrestling Entertainment).
While at Acclaim, Lux developed and executed brand strategies for
Acclaim, Acclaim Sports and Club Acclaim. "All-Star Baseball 2004 is the deepest and most realistic
baseball video game in the market today, and features online
downloadable rosters that allows consumers to incorporate the
true-to-life movements of their favorite teams and players," said
David Knies, Director of Acclaim Sports. |
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