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click-through rate |
Also found in: Wikipedia | 0.09 sec. |
click-through rateThe number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| ? Mentioned in | ? References in periodicals archive | |
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In fact, the company found that on average one in 79
Internet users who view a rich media ad clicks on it, compared to one in
every 370 for other ads. These new king-size banner ad formats seem a misguided
response to counteract declining banner ad click through rates. With the dramatic decline in banner ad click through rates, and the
general consensus that traditional banner ads and text email are
becoming a less effective way to promote your business,
MessageBay's audio-enabling service comes at just the right time. |
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