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click-through rate
(redirected from Ad Click)

   Also found in: Financial, Wikipedia 0.01 sec.
click-through rate
The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the Web site. See pay-per-click, banner ad, conversion rate and CPM.


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For example, people who are looking for website or blog ad clicks need to go to advertising platforms in which people are actively clicking.
So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time: Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100 Let''s do the math for our #1 position bid of $3.
These advertisers will pay you based on the number of ad clicks on your site or by the number of views.
 
 
 
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