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click-through rate
(redirected from Ad Click)

   Also found in: Wikipedia 0.09 sec.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

A click-through rate can be used for more than just ads. It can be used to measure how many times a link on a page is clicked for any purpose; for example, to go to a featured section of the site on another page. See pay-per-click, banner ad and CPM.



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In fact, the company found that on average one in 79 Internet users who view a rich media ad clicks on it, compared to one in every 370 for other ads.
These new king-size banner ad formats seem a misguided response to counteract declining banner ad click through rates.
With the dramatic decline in banner ad click through rates, and the general consensus that traditional banner ads and text email are becoming a less effective way to promote your business, MessageBay's audio-enabling service comes at just the right time.
 
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