click-through rate

(redirected from Ad Click)
Also found in: Financial, Wikipedia.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the Web site. See pay-per-click, banner ad, conversion rate and CPM.
References in periodicals archive ?
io SaaS solution is illustrated as a P2P proxy permitting brands to check their products prices on different e-commerce sites, test the customer experience, and fight ad click fraud.
OptifiNow has pioneered the concept of software solutions designed specifically to advance the efforts of sales departments, rather than simply boosting marketing response or ad click rates," said CEO John McGee.
Using the Curebit referral platform, Argoz integrates "Refer a Friend" sharing incentive capabilities to the sales funnel, and can track a user all the way down from ad click, purchase, referrals, subsequent purchase, etc.
To see the Samsung's new 'anti-Apple' ad click (http://twitter.
Mobile Movement Study conducted by Google in April, 42 percent of people who see a mobile ad click on it, and 55 percent visit the advertisers site.
Google utilizes a second-price auction, often referred to as a "perfect auction" by economists, to sell every ad click.
It added the average price per ad click in the second quarter edged up 4% from last year, although this was slower than the growth seen during the previous two quarters.
Sometimes referred to as "click-through," this is the percentage of ad views that resulted in ad click.
Theoretically, the improvement of quality scores can reduce cost per ad click by up to 30% and improve advertising reach.
Apps Qualification: Adobe provides digital marketers with a flexible and customizable app builder as well as auto tagging of apps to measure from ad click, to app engagement, to website conversion and beyond.
8220;During Ad:Tech, Sophia will be sharing our innovative solution designed to increase campaign profitability, achieve faster time-to-revenue through improved ad placement and deliver dramatic improvements on ad click through rates by improving the contextual relevancy of ads to the web page content.
Click here for a copy of the New York Times ad Click here for the House bill co-sponsors and text (H.