Cost per ad click
is much higher than traditional social and display
The ad click
through drops the user onto a page with a dozen links and opportunities to do anything other than get more information or submit an application.
OptifiNow has pioneered the concept of software solutions designed specifically to advance the efforts of sales departments, rather than simply boosting marketing response or ad click
rates," said CEO John McGee.
Using the Curebit referral platform, Argoz integrates "Refer a Friend" sharing incentive capabilities to the sales funnel, and can track a user all the way down from ad click
, purchase, referrals, subsequent purchase, etc.
To see the Samsung's new 'anti-Apple' ad click
Mobile Movement Study conducted by Google in April, 42 percent of people who see a mobile ad click
on it, and 55 percent visit the advertisers site.
The average banner ad click
rates are dropping to below half of one percent.
Google utilizes a second-price auction, often referred to as a "perfect auction" by economists, to sell every ad click
It added the average price per ad click
in the second quarter edged up 4% from last year, although this was slower than the growth seen during the previous two quarters.
Sometimes referred to as "click-through," this is the percentage of ad views that resulted in ad click
Send the right email offer triggered by a banner ad click
and personalized by tapping into data from the customer's most recent brand engagement.
ROI on Ad Banners - Now you can calculate cost per each ad click
and ad view