banner ad

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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
References in periodicals archive ?
An impression is counted each time an ad banner is fully loaded onto a user's screen.
com's Father's Day Ad Campaign Featured in the Top Ten Ad Banners
By introducing 92-percent larger ad banners and an automated, dynamic ad banner rotation system, ZD Net is able to meet increasing demand through expanded ad placement capacity.
customer base for Dotomi Direct Messaging(TM), which empowers consumers who opt-in to their choice of marketers to receive personal, relevant and timely communications that are delivered non- intrusively through ad banners.
A recent issue had information on the "evils" of Java--Script, QuickTime capabilities, Web site organization, and ad banner utilization and placement.
Moreover, it believes "this idea works better not in an ad banner, but from a link within the editorial text of an article or product review.
Customization can expand beyond simple ad banner placement to provide editorial-rich, advertiser-sponsored activities appealing to consumers.
Dotomi Direct Messaging(TM) cuts through the clutter by delivering personal, relevant and timely messages to marketers' opt-in customers within the ad banner space.
TV ad, full pg in program, ad banner & rights to specify on biz cards/stationeries that he's official chiropractor of team.
the Internet's largest customized direct response network, today announced that BlueLithium will incorporate Dotomi Direct Messaging(TM) in its publisher sites, to help enrich the consumers' online experience by delivering personalized ad banner messages.
Click to call technology lets users click an HTML button embedded on a website, e-mail, ad banner, search engine or online directory listing, and immediately speak with a customer service representative.