click-through rate

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click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the Web site. See pay-per-click, banner ad, conversion rate and CPM.
References in periodicals archive ?
OptifiNow has pioneered the concept of software solutions designed specifically to advance the efforts of sales departments, rather than simply boosting marketing response or ad click rates," said CEO John McGee.
Users click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads.
Findings show that audiences have high interaction rates with video ads, users click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads.