ad serving

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ad serving

The hardware, software and personnel required to deliver advertisements to websites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and website publishers. See adserver and Internet advertising.
References in periodicals archive ?
Bernd Bube, CEO at ADvendio said, "ADvendio is a scalable order management solution with a complete bi-directional ad server integration to Doubleclick DFP and AdExchange.
The IAB Technology Laboratory today released for public comment Standard Header Container Integration with an Ad Server, a standard for header bidding that establishes the foundational requirements needed to support the adoption of header bidding technology.
Dealing mostly with media agencies and performance network around the world, TrafficAvenue operates its own ad server with three pending patents related to this technology.
With the SEVEN launch, new offerings including the company's Unified Ad Server and OpenWrap will be housed within these four solution areas of the SEVEN platform, in addition to all of PubMatic's existing offerings, including the company's SSP, RTB, PMP, Analytics, Header Bidding, Curated Audiences and more.
Smaato, an independent global mobile real-time bidding (RTB) ad exchange (SMX) and supply side platform, announced the launch of the Smaato Self-Serve Publisher Platform (SPP), an enterprise-grade, mobile-first ad server.
OTC: TEVE) has unveiled the TelVue AdCaster A100 Digital Ad Server, the latest and most compact version of TelVue's line of digital ad servers.
Some of my colleagues who are highly experienced in digital would, as I do, see the discussion of the ad server as a basic technology element.
the largest privately held ad server in the US, today announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.
Ion Ad Server goes beyond numbers of unique visitor data to identify unique visitors exclusive to each site.
Adding Real-Time Bidding (RTB) technology to its ad server keeps SocialVibe at the forefront of the digital advertising space
com)-- Reviveadservermod, a chief plugin provider of revive ad server has introduced the responsive ad serving platform called HTML5 banner plugin.
Mumbai, Apr 21 (ANI/Business Wire India): Silicon Valley based ZEDO Inc, the largest independent ad server in the world, today announced that Google has authorized ZEDO as a certified Third Party Ad Server (3PAS) to serve ads into the Google Content Network.