ad serving

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ad serving

The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and Web site publishers. See adserver and Internet advertising.
References in periodicals archive ?
To access Google adx integration plugin, the revive ad server should possess a DSP plugin for RTB bidding process.
Unparalleled integrations with existing publisher ad servers "Our expansive ad server integration in MediaVoice allows publishers to leverage existing workflows versus having to use yet another ad server," says Rahul Nirula, Vice President of Product, Polar.
Mumbai, Apr 21 (ANI/Business Wire India): Silicon Valley based ZEDO Inc, the largest independent ad server in the world, today announced that Google has authorized ZEDO as a certified Third Party Ad Server (3PAS) to serve ads into the Google Content Network.
E-planning, Leading Argentine Ad Server, Deploys Quova Marketing for Geo-Targeted Advertising
SocialVibe's new RTB-compliant ad server is a tremendous accompaniment for our platform and publisher partners and continues to demonstrate our leadership in rich media ad tech," said Todd Tappin, SocialVibe's chief executive officer.
LiftDNA by OpenX[TM] increases revenue for publishers by using a breakthrough yield optimization approach: LiftDNA is the first and only yield optimization technology to work completely within a publisher's ad server.
0 OpenRTB Ad Server on the Official Website at: http://www.
The visitors that come to the websites in your network will not know that you are using a third-party ad server.
tv (video ad server and ad exchange), Auditude (video ad server), BrightRoll (video ad exchange), FreeWheel (video ad server) and Yume (video ad server and video ad network) to allow advertisers and publishers to apply anonymous audience targeting techniques to the rapidly growing video advertising ecosystem.
com)-- The idea of building an ad server exclusively for online media businesses resulted in developing Enterprise Ad Server at dJAX.
Apart from market drivers and restraints, the study also includes challenges being faced by the industry, revenue forecasts, and the demand for ad server solutions in the coming years.
com)-- dJAX Mobile Ad Server is an ad serving solution that accomplishes buying and selling of digital ad inventory specifically for Mobile Publishers and Advertisers.