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ad serving

   Also found in: Wikipedia 0.03 sec.

The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and Web site publishers. See adserver and Internet advertising.
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com) is a leading provider of Internet Advertising Sales, Ad Serving & Business Management Technology and Media Services for more than 1000 branded content sites and portals worldwide.
A case study: The Los Angeles Times moves to Real Media's Open ... by Latin Trade
Prior to AOL, Vishnepolsky served as DoubleClick's vice president of marketing automation and ad management engineering, leading the design, implementation, and maintenance of DoubleClick's core ad serving technology.
24/7 Real Media Appoints New Technology Leadership Furthering Its ... by Business Wire
"As a leader in third-party ad serving, Atlas is committed to fostering much-needed industry-wide consistency in measuring interactive advertising," said Atlas President Karl Siebrecht.
Atlas: First Third-Party Ad Server to Achieve Online Ad Measurement ... by Business Wire
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