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ad-supported software

   Also found in: Wikipedia 0.03 sec.

ad-supported software

Software that is paid for by advertisers. It is free software that displays banner ads that come from the Web. Like shareware, you can register ad-supported software for a fee, in which case the ads are eliminated making more room for data on screen. See shareware, adserver and Internet advertising.

Placing the Ads
Conducent's earlier FlexActive software provided the conduit between the source of the ads and their placement in a developer's application, in this case GlobalSCAPE's cuteFTP program. FlexActive kept track of click-throughs and could also cache ads so they could be rotated when the user was not online. (Screen shot courtesy of Conducent, Inc.)



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Some of the more popular ad-supported software programs include news alert, stock alert and instant messaging applications from AOL, MSN, Yahoo
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Radiate delivers free software to consumers, generates new revenue streams for software providers, and offers a highly-targeted market to advertisers through its ad-supported software network, linking more than 25 million users with more than 400 software applications.
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Radiate currently has registered more than 26 million members to its network of more than 450 free, ad-supported software applications.
Controller of Chocolate Company to Taste of Internet Success; Brad ... by Business Wire
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