Google AdWords

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Google AdWords

A keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. The advertiser chooses keywords and a short one- or two-line text ad, which is displayed on the results pages when the ad keywords match up with the search keywords.

AdWords "Quality Score"
The order of ads is determined by several factors. One is the amount advertisers are willing to pay Google for a user to click their ad, and others are the relevance of the ad to the search and the historical click-through rate of the ad. In 2008, Google began to factor in the load time of the landing page. The overall quality score also influences an ad's position on the Google network, as well as affecting the calculation of a keyword's minimum bid.

Local and regional businesses can narrow down their targets to a specific radius of potential customers. AdWords was launched in 2000 and has been tweaked continually since. See Google AdSense and keyword advertising.
References in periodicals archive ?
But Advocate-General Poiares Maduro said: "Google has not committed a trademark infringement by allowing advertisers to select, in AdWords, keywords corresponding to trademarks".
Now in its second edition, this guide for using Google AdWords features new strategies for selecting and grouping keywords, increasing conversion rates, maximizing online sales and expanding distribution of online advertising campaigns.
Ad scheduling has been introduced for Google AdWords by Internet search engine company Google, as part of its attempt to offer more value to its advertisers.
This ensures they can provide businesses with the most effective AdWords advertising solutions.
pl, the Polish Google AdWords Premier SMB Partner, is Wirecard's first partner in Eastern Europe and will be responsible for the targeted planning and management of online ad campaigns for e-commerce merchants wishing to benefit from Wirecard's Checkout Portal for individual payment processing and risk management.
com)-- Bend, Oregon-based Savy Agency is pleased to announce they are now a Google Adwords certified agency as well as a Google Analytics certified agency.
8 million businesses and organizations in 2014 through such Google products as AdWords and AdSense.
Search Optics said it has been selected into the Google (NASDAQ: GOOG) AdWords Premiere SMB Partner Program.
The fourth updated edition of Ultimate Guide to Google AdWords teaches the basics of how to double one's website traffic, build a profitable ad campaign from scratch, and use Google Shopping Campaigns and Google Analytics, among others.
AdWords Express integration through Google My Business allows businesses to quickly and effortlessly advertise on Google, Google Maps and Google's partners.
According to CNBC, Google gave out a notice that it would implement restrictions on its AdWords service in March so that advertisers are provided time to research for other avenues.
The company has not been able to monetise its premium products like AdWords, AdWords Express or Google Maps with SMEs, the signs of adoption are encouraging.