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adserver

   Also found in: Wikipedia 0.01 sec.
adserver
A Web-based server that delivers banner ads and popup ads to the requesting Web pages. For companies that sell their own ads, the adserver may be an inhouse or co-located machine at an ISP, or it may be owned by an Internet advertising company. See Internet advertising.


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A media planner might be blinded by the revelation of a cool method to raise efficiency of online campaigns like an adserver, only to realise at a later time that it can be more of a bother.
It turns out that NetGravity's AdServer can be made to work with CyberCash's InstaBuy one-click shopping service in such a way that web merchants can complete sales without even requiring users to click through to their sites.
Mediaplex Celebrates 10 Years Delivering Innovative Technology Solutions for Managing Successful Online Marketing Programs Through the MOJO Adserver Platform WESTLAKE VILLAGE, Calif.
 
 
 
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