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advergame

   Also found in: Wikipedia 0.01 sec.
advergame
(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.


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Viral marketing promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.
With only 10 minutes of exposure, our results revealed that children selected and ate whatever snacks were being marketed by the advergame, healthy or not, the authors said.
With only 10 minutes of exposure, our results revealed that children selected and ate whatever snacks were being marketed by the advergame, healthy or not," the authors said.
 
 
 
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