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advergame
(redirected from Advergaming)

    Also found in: Wikipedia 0.01 sec.
advergame
(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.
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The Kaiser Family Foundation report, "It's Child's Play: Advergaming and the Online Marketing of Food to Children," is available at <www.
Online food advertising to kids another venue to market junk food; ... by Cowdrey, Leah / The Nation's Health
The authors present seven stages of consumer behavior and cover techniques of the modern marketer, such as email, mobile and viral marketing, blogging, podcasting and advergaming.
Consumer behavior, 10th ed by Reference & Research Book News
To take advantage of the emerging opportunities and technologies in online advergaming.
INNERMATION GETS INTERACTIVE WITH GAMES by Daily News (Los Angeles, CA)
 
 
 
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