advergame

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advergame

(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.
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The practice is called advergaming and direct selling leader Amway is one of the latest companies to take the plunge, teaming with the creators of a popular mobile game in Korea to connect with its 5 million players.
Summary: A new generation of marketers and game developers is transforming advergaming into real-time corporate advocacy.
com, an online advergaming platform available to brand owners, interactive marketing specialists, media planners and digital agencies.
Similarly, children's imaginary experiences evoked by "playing with" branded foods in advergaming environments may transfer to the real world, leading to positive attitudes toward the branded foods in the games.
The authors present seven stages of consumer behavior and cover techniques of the modern marketer, such as email, mobile and viral marketing, blogging, podcasting and advergaming.
To take advantage of the emerging opportunities and technologies in online advergaming.
Colorado hosts two advergaming companies, CleverMedia in Denver and Leviathan Games in Boulder, which also has offices in Seattle where the bulk of its employees work.
The March Issue of Food Nutrition & Science Examines How Military Veterans In Need of Work Are Filling the Ever-Growing Void of American Farmers; Also Study Results on Vitamin D and Children, Advergaming and Food Cues and more.
Among the more notable names in advergaming is Blockdot.
com/research/02bb7e/serious_games_ad) has announced the addition of the "Serious Games - Advergaming, Edugaming, Training and More" report to their offering.
Media General operates three digital media advertising services companies:Blockdot, which specializes in interactive Entertainment and advergaming technologies; DealTaker.
com), a game solutions developer for the advergaming and casual game markets.