ad serving

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ad serving

The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and Web site publishers. See adserver and Internet advertising.
References in periodicals archive ?
Google's DART is the most popular advertising server, overtaking Facebook's LiveRail
The mal-PDF scanner recently protected WebPulse users from several attacks in which malicious PDFs were served to innocent Websites via an infected advertising server.
Amobee is inserting targeted, interactive ads into several Vodafone CZ communication and entertainment services using a single advertising server.
Trivanti's Advanced Advertising Server (T-AAS) is a wireless advertising solution aimed at supporting the growing number of advanced devices, such as smartphones and PDAS, as well as simple mobile phones.
As a leading Internet advertising company and advertising server software developer, Real Media offers national and international marketers the power of local online advertising on a global basis.
As later reported, the sophisticated malware campaign used Yahoo's advertising server to distribute malicious advertisements that included exploitations of Java vulnerabilities which installed the malware on client computers visiting ads.
Auditude's advertising server platform meshes neatly with Adobe's video technologies, such as Adobe Flash([R]) Media Server 4.
It is compatible with every advertising server on the market and the most innovative advertising formats are integrated as standard.
The platform's foundation is the new SeaChange Infusion[TM] Linear Advertising Server, shipping later this year, which enables linear ad insertion in an open plug-and-play environment.
speaking about the cooperation between SAP and China's upcoming businesses said, "As the most typical big data enterprise, Miaozhen owns the largest domestic advertising server cluster, in which more than 3 billion impressions equivalent to 2 TB of data are collected and processed every day.
Research results are a combination of Better Advertising server data based on consumer interaction with icon on live campaigns, and a study by Dynamic Logic (closed study of 1,600 respondents who experienced Better Advertising ad notice through one of four brands representing different sectors; figures are averages across those four sectors).

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