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adware
(redirected from Advertising-supported software)

    Also found in: Wikipedia 0.01 sec.
adware
(1) (ADvertisementWARE) Software that periodically pops up advertisements on a user's computer. It displays ads targeted to the individual user based on key words entered in search engines and the types of Web sites the user visits. The marketing data are collected periodically and sent in the background to the adware Web server. Adware is known as "contextual marketing."

Adware or Spyware?
If adware is installed in the user's machine without disclosure, it is considered "spyware." Such programs are often delivered as part of another download the user actually did want, but without any notification. Since software licenses are rarely read, there is controversy over what is legitimate adware versus spyware. See contextual marketing, popup ad, PUP and spyware.

(2) (AD supported softWARE) Software that is given away for free because advertising messages appear on a regular basis. See adserver.
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Advertising-Supported Software What is an adware Adware SE Advertising-Supported Software: What is an adware?
The Positive and Negative Sides of Adware SE by Vadim Kirienko / Computers and Internet community
or advertising-supported software, is any software package which automatically plays, displays or downloads advertising material to a computer after the software is installed on it or while the application is being used.
Quick tips for eliminating computer threats: don't fear spyware, ... by Colby, Kent L. / Alaska Business Monthly
Malicious Spyware Matt Piecy, F-Secure AKA advertising-supported software or adware--has been until recently a fairly benign snooper on your surfing habits.
Conference clippings--Infosecurity Europe 2005 by Database and Network Journal
 
 
 
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