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click fraud
(redirected from Affiliate fraud)

    Also found in: Wikipedia 0.01 sec.
click fraud
Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear very successful. If ads are based on click-throughs (pay-per-click), the Web site publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a whole lot of money if it clicks the competitor's ad many times.
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What to look out for: Affiliate fraud has been increasing over the last several years, with so many new unassuming marketers jumping online.
Tips for Managing Your Affiliate Program and Recruiting Affiliates by Neil Teasdale / Computers and Internet community
Rob Wood is a professional Affiliate fraud investigator.
Affiliate Fraud - Avoiding Fraud in Lead Programs by Rob Wood / Advertising, marketing, public relations community
SEATTLE -- HasOffers releases the greatly anticipated fraud prevention tool Fraud Score[TM], a unique feature for affiliate networks to shut down and prevent affiliate fraud.
HasOffers Affiliate Network Software Cracks Down on Fraud by Business Wire
 
 
 
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