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affinity group
(redirected from Affinity groups)

    Also found in: Dictionary/thesaurus 0.31 sec.

A special interest group. This is a marketing term for a group of people with similar interests.
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BALT is one of more than 70 P&G affinity groups in the U.
Join the club? How an affinity group could boost your career goals by Esdaille, Milca / Black Enterprise
At the same time, the company will reduce business with other affinity groups and associations that have been unprofitable.
Wausau Refocuses Marketing Plan Toward Midsize to Large Employers by Best's Review
Articles in issue reviewed include the lead story on recent tax changes affecting freelancers; An Independent Editor Discusses Current Successes and Future Challenges; a quiz about George Washington; a piece on who and whom; and EFA news about its publications, meetings, and affinity groups (with this issue devoted to Fun and Profit with Medical Entertainment and Direct-to-Consumer Marketing).
The Freelancer by The Newsletter on Newsletters
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