Allport Gordon

Allport Gordon

(1897-1967) Influential US social psychologist (e.g. Allport, Social Psychology, 1924) who made important contributions to the development of TRAIT THEORY and the study of ATTITUDES and PREJUDICE. He regarded the SELF as a central aspect of the psychology of the individual, with the self and PERSONALITY seen as always tending to seek internal coherence. In its concern to establish the dimensions of personality and attitudes, he argued, psychology must be careful not to lose sight of the individual. He suggested that motives possess a ‘functional autonomy’, defying a reduction to behaviouristic accounts.