Mechanical Turk

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Mechanical Turk

A subsidiary of Amazon.com that provides a Web services system that uses people to perform tasks better handled by humans than computers. Mechanical Turk is a "crowdsourcing" system, in which requesters post Human Intelligence Tasks (HITs) along with the fee they will pay for their completion. Turkers (the workers) choose their HITs, do the jobs and submit the results. Examples of HITs are locating information on a document, translating foreign languages, transcribing speech, as well as comparing audio to written transcripts. For more information, visit www.mturk.com. See crowdsourcing.

Who's the Turk?
The name comes from Wolfgang von Kempelen's mechanical "Turk" in the mid-1700s, which was an expert chess player dressed up as a wooden mannequin. Defeating challengers throughout Europe, including Napoleon, the Turk sat inside a wooden cabinet wearing a robe and turban. Opening the door to reveal gears and springs inside, Kempelen fooled people into believing this was a mechanical device with artificial intelligence.
References in periodicals archive ?
In the ECM Solution of the Year category, eFLOW CrowdBridge was recognized for its data validation capabilities via crowdsourcing platforms such as Amazon Mechanical Turk which enable eFLOW customers to flexibly and dynamically employ data entry resources in correspondence with the actual volume of work.
In addition to assessing the environmental exposures, the research team used social media and Amazon Mechanical Turk to conduct two independent surveys.
So the robot went to folks at Amazon Mechanical Turk and ended up with 100 models of, say, a tree, from which it searched for the best based on the crowd's ratings, ease of construction, and similarity to the original.
To determine if the crowd could help, Keith Vertanen of Montana Tech in Butte and Per Ola Kristensson at the University of St Andrews, UK, paid 298 workers of the Amazon Mechanical Turk to envision phrases they might require if they suffered from motor neuron disease or cerebral palsy.
Amazon's web services evangelist, Jeff Barr, focusing on building software with human intelligence, and what Amazon Mechanical Turk can do for you and your customers.
Leveraging Amazon Mechanical Turk as a key architectural component, Alegion's self-service workflow designer allows large businesses to integrate crowd labor tasks into their complex business processes.
Audiokite Research utilizes Amazon Mechanical Turk, a popular crowdsourcing platform, to attract thousands of reviewers in the United States.
PlateMate works in coordination with Amazon Mechanical Turk, a system originally intended to help improve product listings on Amazon.
Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.
As more companies have started using crowdsourcing offerings, like Amazon Mechanical Turk, it's no longer a competitive advantage," said speaker Sharon Chiarella, Vice President, Amazon.
Speakers include senior executives from Google, Walmart, IBM, ABN AMRO, Xerox, and LinkedIn, and leading crowdsourcing service providers including Amazon Mechanical Turk, Chaordix, oDesk, PASS-Group, Top Image Systems, WeGoLook, and more.