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(, Seattle, WA, The largest online shopping site in the U.S. and one of the most widely known e-commerce sites on the Web. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers, and that number has subsequently grown to more than 250 million.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and datacenter services, the latter a huge profit center for the company (see EC2). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
10, 2015 /PRNewswire/ --RLJ Entertainment (NASDAQ: RLJE) announces its three proprietary, streaming channels --Acorn TV, UMC, and AcaciaTV -- are now available to Amazon Prime members as part of Amazon's newly announced Streaming Partners Program.
Amazon has announced its new Amazon Prime Air, a future service that will deliver packages under 5 pounds in 30 minutes or less using small drones
Amazon has demonstrated its service for unmanned drone delivery, Amazon Prime Air, in a new video featuring footage of the drone in action and narrated by former Top Gear host Jeremy Clarkson.
Amazon Prime will be streaming a new series looking at what would have happened if the Axis powers had won World War Two.
The Prime Now app is available to Amazon Prime members on both iOS and Android devices, and enables users to search for eligible delivery postcodes.
The service is available nationwide but only to customers with an Amazon Prime subscription, which usually costs PS79 a year.
A TV insider said: "Several of the crew who were freelance are now working on the Amazon Prime car show.
After he was axed in March, Clarkson and his sidekicks James May and Richard Hammond signed a deal with Amazon Prime to create a show to rival Top Gear, now presented by Chris Evans.
Sacked from the motoring show following an infamous fracas with his producer, Clarkson is preparing to relaunch his career on Amazon Prime alongside fellow ex-Top Gear hosts James May and Richard Hammond.
Are you sure it's Amazon Prime and not Amazon past-theirprime?
Employees of Amazon Prime Instant Video based in the northern town of Elmshorn were also on strike.
com founder Jeff Bezos came to light last Wednesday, as the paper said that users of the Amazon Prime service can get a discounted price for the Washington Post's "National Digital Edition," a mobile-device news application.