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(, Seattle, WA, The largest online shopping site in the U.S. and one of the most widely known e-commerce sites on the Web. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers, and that number has subsequently grown to more than 250 million.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and datacenter services, the latter a huge profit center for the company (see EC2). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
On-line retailer Amazon Inc (Nasdaq:AMZN) announced on Wednesday the availability of the new family of Kindle e-readers to customers in Canada through Amazon.
If you like to shop online, American Loyalist Troops 1775-84 can be bought at Amazon.
Dayus stressed it was not the added competition that has upset Canadian industry, since Amazon.
We're excited to make the best-selling and most advanced e-readers in the world available to our Amazon.
amp;quot;It has been difficult to compete with Amazon.
The 2005 First Novel Award has been presented to Joseph Boyden by Amazon.
She is the author of “Musings to Help the Soul Remember,” 60 daily inspirations that reveal the path to your happiest lifetime, contributing author to the newly published #1 Best Selling Book on Amazon.
has for the first time, outdone Canadian online sales over Amazon.
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Starting Friday, November 23, 2012, the EatSmart line of kitchen, bathroom and luggage scales will be supplied to Canadian customers through the Fulfillment by Amazon (FBA) program for amazon.