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(, Seattle, WA, The largest online shopping site in the U.S. and one of the most widely known e-commerce sites on the Web. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers, and that number has subsequently grown to more than 250 million.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and datacenter services, the latter a huge profit center for the company (see EC2). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
com outlines the development of German B2C E-Commerce, showing that Germans like to order fashion items, pay by invoice and conduct frequent purchases from Amazon.
Online retailer Amazon has introduced the 'Search Inside the Book' feature on its German website, Amazon.
German Consumers purchase more than average Online compared to other European Nations - most frequently from Amazon.
In addition, in response to customer demand, Amazon is now offering the latest-generation Kindle and Kindle 3G with an English user interface directly from Amazon.
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Plus, with Kindle Worry-Free Archive, books you purchase from the Kindle Store, and any notes or annotations you create, are automatically backed up online in your Kindle library on Amazon.
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