Apple TV

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Apple TV

(1) A TV set ("iTV") from Apple. Long rumored, in 2012, CEO Tim Cook said there would be none. Pundits always thought it odd that Apple would start merchandising 100-pound TV cartons when its 10-ounce set-top box provides Internet connectivity and smart TV features (see definition #2 below).

(2) The real Apple TV is a digital media hub that connects to an HDTV set, enabling music, movies and photos to be streamed over a wired or wireless home network. Introduced in 2007, users can view content from their iTunes libraries on a Mac or PC, and they can stream TV shows, movies and sports events from the iTunes Store, Netflix, Hulu and other providers. YouTube is also available.

Via Apple TV and Wi-Fi, Apple's AirPlay feature lets people send content from their iPhone, iPad or iPod touch to their TVs. In addition, photos stored in iCloud can be streamed to the device.

From Storage to Streaming Only
The first Apple TV had both analog and digital outputs and a hard disk for DVR storage. The 2010 model eliminated the disk and analog ports, requiring an HDMI connection to the TV. In 2012, the third-generation model boosted resolution from 720p to 1080p.

Games and Apps in the 4G Model
A major update in 2015, the fourth-generation Apple TV features downloadable games and apps and up to 64GB of flash memory to store them. Siri-based voice commands for searching and playback control as well as a touchpad on the remote were added. The TOSLINK optical output was dropped. Based on iOS 9, the device's OS was branded as "tvOS." See smart TV, digital media hub, Internet TV, TOSLINK and AirPlay.

Rather Innocuous
The small 10-ounce black box lying on top of this CD changer is an Apple TV.

Fourth-Generation Apple TV
Although thicker than the previous unit, the fourth-generation Apple TV (right) is still rather small. To speak a command to Siri, a microphone button on the remote is pressed and held. The previous click wheel was replaced with a touchpad.

References in periodicals archive ?
The QVC app for iPhone, iPad, Apple Watch and now Apple TV are available for free on the respective App stores.
These will be available to download in the new Apple TV App Store.
Purchasing content is handled with your Apple ID, which the Apple TV remembers, so you simply need to enter your password whenever you want to buy something.
Connect an Apple TV or Roku to them, as well as a Blu-ray player, and replace your television as well as your cable box.
Streaming via Apple TV requires second- or third-generation Apple TV with software 5.
The Cupertino, California-based company is also believed to be readying a smaller version of its market-ruling iPad, and a revamped Apple TV box, referred to unofficially as "iTV," that routes video or programming to televisions.
What one wonders is, does this signal an increased effort on Apple's side to really push Apple TV into homes further.
optimistically expecting its Apple TV sales to exceed one million units soon, Taiwanese parts suppliers and manufacturers for the devices are likely to report robust shipment growth on the hot-seller, according to industry sources.
According to Paul Erickson, senior analyst at IMS Research, the potential capabilities and embedded product reach of Google TV may make another high-profile over-the-top (OTT) video play, Apple TV, largely irrelevant to consumers over time.
Last week Apple boss Steve Jobs unveiled a new Apple TV that's smaller than anything on the market - it fits in the palm of your hand.
The Apple TV first appeared a couple of years ago and Apple boss Steve Jobs called it a 'hobby'.
Summary: Apple has unveiled a smaller, cheaper version of its web-to-TV device Apple TV, stepping up a battle with Google and Microsoft.