astroturfing

(redirected from Astroturf campaign)
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Related to Astroturf campaign: Astroturf Lobbying

astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
References in periodicals archive ?
Astroturf campaigns have lots of money, access to the best electronic databases, massive phone banks, and well-paid organizers, hut they only need a small group of supporters.
In the age of instant cable punditry, e-mail Astroturf campaigns left and right and made-to-order outrage, it's easy to sigh, close the old browser and get back to the business of preseason football, but scratch a bit harder at the random news offered as so many one-off stories about unhinged denizens from the "town hall" meetings (has ever an honored democratic practice been so tarnished?
Information and communication technology can clearly accelerate the process of creating Astroturf campaigns.