astroturfing

(redirected from Astroturf group)
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Related to Astroturf group: Astroturf Lobbying

astroturfing

Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.
References in periodicals archive ?
Research from astroturf groups should be considered biased, unless proved otherwise.
Astroturf groups often hide their real agendas behind warm and fuzzy names like CARE, which distort the meaning of language in a way rarely seen outside a Pentagon press briefing.
Cohen has also been central to creating a host of astroturf groups at the state level, typically called Citizens Against Lawsuit Abuse.