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astroturfing

   Also found in: Wikipedia 0.01 sec.
astroturfing
Generating public excitement in a subject by posting anonymous comments to blogs, wikis and other public venues. Astroturfing looks like spontaneous comments from different people but is really an orchestrated campaign by an organization or public relations firm. The term comes from AstroTurf, which is a renowned "fake" lawn made to look like real grass. See meat puppet.


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A bigger problem than astroturfing, according to those who follow this, is honest reviews written by actual customers that just aren't useful.
The Consumer Protection from Unfair Trading Regulations 2007 lists 31 banned commercial practices, including astroturfing.
Borkowski says the stars can adjust to this seismic shift, if they take up the weapons of the new age - blogging, astroturfing (a PR campaign seeking to fake grassroots enthusiasm), communicating their persona at eye level.
 
 
 
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