ARPU

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ARPU

(Average Revenue Per User) A revenue calculation often used in the cellular industry and other subscription-based services where users pay varying fees depending on type of contract and usage. The term may be used in any industry that measures revenue on a per-user basis.
References in periodicals archive ?
Average revenue per user is a measure used primarily by communications and networking companies, defined as the total revenue divided by the number of subscribers.
This will reportedly result in increased call completion rates which in turn will also increase voice traffic and average revenue per user, according to Schlumberger Messaging Solutions.
MetaServ QuickStart was designed to enable wireless service providers to easily package, bundle and deliver new and customized broadband services to attract and retain additional customers while increasing the average revenue per user (ARPU).
One cautionary note: Average revenue per user is projected to fall from about $70 this year to $43 by 2005.
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