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B2C |
Also found in: Financial, Acronyms, Hutchinson | 0.04 sec. |
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(Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. |
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? Mentioned in | ? References in periodicals archive | |
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an independent research firm, has recognized IBM WebSphere Commerce as the only commerce vendor to land in the leaders category for the last two years in both B2C (business-to-customer) and B2B (business-to-business) e-commerce, in a 3rd Quarter 2006 Forrester Wave Commerce Platform report. WESTERN EUROPE'S experiment in B2C e-commerce is not dead, reports the Yankee Group, a Boston, MA-based consulting firm. Far more prevalent, however, was the evidence of widespread shareholder value destruction, including a 70 percent loss this year among B2C e-commerce companies and more than 80 percent losses incurred by B2C portals, B2B marketplaces, and Application Service Providers. |
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B2C
