The new HQ will house the group's mainstream marketing communications agency BPG
Bates; public relations and social media specialist BPG
Cohn & Wolfe; media asset management division, BPG
Maxus; and BPG
Possible, the digital company within the group, in addition to BPG
Group's management and support functions.
The official opening event was also attended by senior managers from a number of other communications agencies within the global WPP Group including Toby Hoare, President JWT Europe, Chairman, Geometry Global and BPG
Group Board member; Jeremy Baka, Chief Global Creative Catalyst Cohn & Wolfe; Laurence Mellman, Chief Operating Officer, International Specialist Communications WPP and BPG
Group Board member; Filip Jabour, CEO Group M, Mena; Nick Vale, Global Head of Planning, Maxus and BPG
Group CEO Avi Bhojani.
Over the past few years, BPG
has worked closely with various law enforcement bodies in the GCC to strengthen the enforcement of intellectual property rights within the region.
Nick Clements, CEO of BPG
Bates said: "BPG
Bates is delighted to be partnering with Dubai Municipality to address what is potentially a very serious issue for kids playing on our beaches with a strong creative idea used to address an important social issue across the emirate.
The combination of BPG
and Fidelity National Home Warranty will make us the largest home warranty company in California, provide a meaningful increase to our market share in Texas and give us added scale in several other states,' said Billy Jensen, FNHW president and CEO.
| Cohn & Wolfe has a multinational, multilingual staff of 34 professionals from 13 countries.
|Social will be based out of BPG
Group's headquarters in Dubai, and will have its own consolidated management team and community managers that will consult, offer advice and service clients via a number of strategically developed proprietary offerings.
The Big Idea specializes in creating and implementing Brand Activation strategies that transform consumer behaviour and generate a higher return on investment for clients.
In March they entered into an alliance with Maxus Global to form BPG
Maxus, bringing new age media services and solutions to the region.
Omar Shteiwi, chairman of the Board at the BPG
and Regional Intellectual Property Adviser for NestlA[c] Middle East, said: "The volume of counterfeit goods in the world according to the BPG
figures are $150 billion.
Franck-Steier Price acquired Northampton House on behalf of BPG
English Ashutosh Gupta BPG
Public Relations Cell: +97155 5088835 Email: ashutosh@batespangulf.