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Chakrabarti, Gibson, & McCurley (1999) advocate the provision of backlinks (pages that link to a given page) by the sites themselves and not through the search engines. PowerReviews effectively doubles the number of indexable product pages on a retailer's web site and adds two additional backlinks to each product page. Prior to August 2005, the service was known as "RSS Digest", and accrued ten thousand users and tens of thousands of backlinks within nine months on no advertising budget. |
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