BAD

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BAD

/B-A-D/ Broken As Designed, a play on "working as designed", from IBM. Failing because of bad design and misfeatures rather than because of bugs.
References in periodicals archive ?
The Baddish Group responded with a multi-faceted publicity program including new elements that would engage consumers and imprint the brand name.
Media contact: Laura Baddish lbaddish@thebaddishgroup.
Laura Baddish of the Baddish Group in New York sent a note about Fernet Branca, a type of spirit known as an amaro - Italian for "bitter" that sometimes is used as a remedy for a pounding headache, or hangover.
FIRST PLACE (TIE) Brand: Mount Gay Rum Company: Remy USA Brand Manager: Todd Schuessler Agency: The Baddish Group Creative Director: Laura Baddish