bait app

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bait app

A free mobile application that encourages the user to make in-app purchases in order to take the program to the next level and enhance the experience. The term became popular in 2011 when children racked up large in-app charges on their iPhone game apps. See in-app purchase.
References in periodicals archive ?
Glen Grodem, chairman of Smith's, said the firm has undertaken a "major reform activity," including no longer using reference or comparison pricing in advertisements; improving disclaimers in ads and placing them in larger typeface; and conducting employee education programs to help prevent sales staff from using bait and switch tactics.
I said before -- and my feelings have been confirmed -- that this is just a bait and switch," Smith said.