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banner exchange

   Also found in: Wikipedia 0.01 sec.

An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. Also called a "banner swap network," some banner exchanges offer a "click exchange," in which credit is given when someone clicks on the ad, not just the impression on the page. See Internet advertising.


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Joining a banner exchange program is another way to attract customers and make money.
The site offers a unique credit card directory featuring 116 credit card offerings in a comparable database, a downloadable SearchFN customized toolbar, an internal banner exchange program, and live financial news feeds.
com, and co-founder, architect, and creator of the SmartClicks banner exchange network - the internet's largest and most effective banner exchange program.
 
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