Robin Baron Home aims to "open up the world of interior design by making professionals available to all consumers at no charge," said Robin Baron, founder, chairman and chief executive officer.
It's a natural comparison" to liken Robin Baron Home to other direct-to-consumer businesses like Mary Kay Cosmetics, admits Carl Grossman, president and chief operating officer of Robin Baron Home.
She said she started Robin Baron Home to answer the reasons consumers don't use design professionals, including that they don't know how to find them, they're worried about compatibility of style and they think it will be costly.
Robin Baron Home products will initially consist of six style collections: English Country, Country French, American Country, Beach, Urban and Kids Collection.
In markets served by between five and 30 independent design consultants, Robin Baron Home will have a retail partner program in which independent furniture stores will have a product vignette or section.