Bates, Ted

Bates, (Theodore Lewis) Ted

(1901–72) advertising executive; born in New Haven, Conn. He worked in advertising agencies after graduating from Yale, then founded his own New York advertising agency (1940). The agency grew into the fifth largest in the world through pioneering television advertising in the 1950s and by creating aggressive campaigns for major consumer product manufacturers like Colgate-Palmolive. He created Anacin's headache hammers and the Wonder Bread slogan, "Builds Strong Bodies 12 Ways."
References in periodicals archive ?
TONIGHT Tommy Hilditch KO second round: Barwell v Ansley (John Bates, Ted Hough), Nuneaton v Alderman Smith (Michael Blackmore, Lester Gibson), Atherstone v Hinckley Amateurs (Glen Evans, Steve Scattergood), Bulkington v Stockingford A (Eddie Boileau, Ian Griffin), Collycroft v Marston Green (Andrew Tutchener, Graham Seal), Wolvey v Hinckley (Swallows Green) (Alan Bulpitt, Neil Richardson), Collycroft v Marston Green (Andy Tutchener, Graham Seal), Attleborough v Hinckley Amateur II (Graham Oakes, Vince Robinson), Griff & Coton v Ambleside (Cyril Neale, Mick Wilson).
He has held executive positions at McCann-Erickson, Grey Advertising, Backer Spielvogel Bates, Ted Bates and Pentagram Studies.