behavioral targeting

(redirected from Behavioral marketing)

behavioral targeting

Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Even without registration, the site might place that information in a cookie, which is saved on the customer's hard disk. When the user revisits the site, the cookie is sent to the Web server.

A more invasive method is for ISPs to perform deep packet inspection on their customer's traffic to determine the types of websites they visit. The data are sold to marketing and ad serving companies to deliver more personalized ads. See cookie and deep packet inspection.
References in periodicals archive ?
It combines socially charged and community driven behavioral marketing with brand activation marketing, bridging the gap between offline and online communication channels.
Contract notice: Behavioral marketing solution in real time for websites and mobile sites.
Anstine said BYM will dive more into behavioral marketing, meaning, when members are researching for their next big purchase online, the credit union's banner will introduce a targeted offer.
That's probably true, except for the caveat that so much of this behavioral marketing is made possible via the kind of pervasive Internet tracking that recently has been the focus of ongoing digital-age privacy discussions.
com, a behavioral marketing firm, at 160 Varick Street in Tribeca.
At the same time, the firms have also urged government officials to resist legislation that could hamper their ability to tap the lucrative behavioral marketing business.
Behavioral targeting--also called behavioral marketing, behavioral advertising, personalized retargeting, remarketing, or interest marketing--has become the tool of choice for online advertisers.
University of Toronto behavioral marketing professor Nina Mazar showed in a recent study that people who bought green products were more likely to cheat and steal than those who bought conventional products.
While there apparently was no federal legislation introduced in the last session, Congress did hold hearing on the subject, reports Cerasale, who expects that Congress will again review behavioral marketing in 2009.
A recent study conducted by Catalina Marketing, the global leader in behavioral marketing, set out to understand "green" consumers based on actual purchase behavior, demographics and share of wallet data.
Ray's Food Place here has joined with behavioral marketing solutions provider St.
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