behavioral targeting

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behavioral targeting

Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Even without registration, the site might place that information in a cookie, which is saved on the customer's hard disk. When the user revisits the site, the cookie is sent to the Web server.

A more invasive method is for ISPs to perform deep packet inspection on their customer's traffic to determine the types of Web sites they visit. The data are sold to marketing and ad serving companies to deliver more personalized ads. See cookie and deep packet inspection.
References in periodicals archive ?
Previously, B2B marketers could only see basic behavioral data such as email open rates, and they did not have prospect sales stage data from their CRM system integrated with behavioral marketing data.
SeeWhy s behavioral marketing solutions trigger real-time 1-to-1 marketing campaigns using email, advertising across desktop, mobile and social channels, based on individual customer behaviors.
com, a behavioral marketing firm, at 160 Varick Street in Tribeca.
At the same time, the firms have also urged government officials to resist legislation that could hamper their ability to tap the lucrative behavioral marketing business.
an online behavioral marketing company, indicated that the Internet has become a primary source of healthcare information for consumers, but with a pronounced lack of discernment, in my humble opinion.
SteelHouse uses Digital Element's NetAcuity Edge(TM) hyperlocal targeting solution when serving its A2 ads and Real Time Offers[TM] and within its Behavioral Marketing Platform.
When aligned with ZMOT Auto's integrated digital marketing, Flick Fusion's Spanish-language videos leverage the power of SEO and targeted behavioral marketing to attract and convert the many car buyers who conduct online research in the Spanish language.
that served over 90 major corporate clients including corporations in healthcare, New York high-end fashion, retail, restaurant chains, industrial, and business to business in which he developed his proprietary behavioral marketing formulas that grew many Corporations from Millions in annual sales to Billions.
Kennon said Velocity by Architelos is grounded on a set of proven behavioral marketing tools and methodologies fueled by innovative human research techniques.
We were able to leverage predictive social behavioral marketing to achieve direct, quantifiable customer acquisition results.
Machado's most recent position was as senior art director for behavioral marketing firm MicroMass Communications, based in Cary, North Carolina.
Bounce Energy's internally designed technology includes applications for customer billing, product management, web site and content management, partner management and tracking, a multi-family portal, customer behavioral marketing, reporting and analytics.
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