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behavioral targeting

   Also found in: Wikipedia 0.14 sec.

Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. Even without registration, the site might place that information in a cookie, which is saved on the customer's hard disk. When the user revisits the site, the cookie is sent to the Web server.

A more invasive method is for ISPs to perform deep packet inspection on their customer's traffic to determine the types of Web sites they visit. This data is sold to marketing and ad serving companies to deliver more personalized ads. See cookie and deep packet inspection.
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Elissa Reiling, marketing manager, will be responsible for all channel marketing and external communication, as well as communicating why behavioral targeting is beneficial to Revenue Science's key audiences.
Revenue Science Strengthens New York Sales and Marketing Force with ... by Business Wire
Premier Investors Sierra Ventures and Menlo Ventures Fund Innovative Behavioral Targeting Network
NebuAd Announces Series B Funding Totaling Over $30 Million in ... by Business Wire
offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that in conjunction with mediba, one of the largest mobile web portal operators in Japan, Revenue Science will offer behavioral targeting services to advertisers on mobile phones in Japan.
Revenue Science First to Deploy Mobile Behavioral Targeting in Japan by Business Wire
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