Bernbach, William

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Bernbach, William (1911–82) advertising executive; born in New York City. He was variously president, chairman, and chief executive officer of his own New York advertising agency, Doyle Dane Bernbach (1949–82). A copywriter credited with introducing a low-keyed, often humorous soft sell to advertising (Avis's "We Try Harder"), he heralded the rise of creative New York agencies in the 1960s and 1970s.

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