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Bill Gates
(redirected from Billou)

    Also found in: Dictionary/thesaurus, Financial, Wikipedia 0.01 sec.
(person)Bill Gates - William Henry Gates III, Chief Executive Officer of Microsoft, which he co-founded in 1975 with Paul Allen. In 1994 Gates is a billionaire, worth $9.35b and Microsoft is worth about $27b. He was a computer nerd who dropped out of Harvard and one of the first programmers to oppose software piracy ("Open Letter to Hobbyists," Computer Notes, February 3, 1976).
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In contrast to the conventional ways that business provides products and services in developed markets, selling to BoP consumers requires companies to experiment with new business models and ways of addressing what Anderson & Billou (2007) term the 4As--awareness, availability, affordability and acceptability: AWARENESS Low-income consumers are often unaware of the products companies wish to sell and are typically beyond the reach of standard advertising and marketing strategies.
The future of retailing? The Aparajitas of Bangladesh by Dolan, Catherine / The Retail Digest
00) but Bill Smith's newcomer Billou Al Maury is preferred to Gill Duffield's Sophie du Loup in a competitive maiden.
Arab racing: Cheri the pick, says Kelleway by Johnson, Mark / The Racing Post (London, England)
 
 
 
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