Bitly

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Bitly

A popular URL shortening site that condenses long URLs into short ones under the bit.ly domain (which happens to use the Libyan country code "ly." Users can also create a custom name as long as it has not been taken; for example, the Bitly link to a video of this product on YouTube is bit.ly/CDEhistory. See URL shortening.
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The other companies, Finland's MP Trading OY, with annual sales of about $13 million, and Sweden's Bitlink Systems, AG, with annual sales of approximately $12 million, were acquired from Comtrad, Inc.
The certification allows for heavy integration of Bitly's services and tools with Adobe Social, including branded short domain, custom Bitlinks, tracking and analytics, and audience metrics.