Bluecasting


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Bluecasting

Advertising to users with Bluetooth cellphones. As people walk within the vicinity of a store and Bluetooth is turned on in their phones, a message can be sent to the phone that entices them to come inside. See Bluetooth glossary.
References in periodicals archive ?
provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying.
provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying.
The Nokia Bluecasting campaign allowed users to download Superfuture (London's premier online urban city guide) neighborhood maps directly to their handsets at one of 15 London Underground stations.