Bluespamming

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Bluespamming

Sending spam to Bluetooth-enabled devices. See Bluetooth glossary and spam.
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For example, German Bluetooth researcher Collin Mulliner released a software tool called BlueSpam that "searches for all discoverable Bluetooth devices and sends a file to them (spams them) if they support OBEX," according to a Mulliner's Web site.
Mobile Marketing Consultants: In general Bluetooth marketing is relatively well understood by mobile marketing consultants - but this is the first in-depth report covering the details of the best and most effective campaigns, consumer insights into perception of Bluespam, best practice for campaign design and execution - and legislative and regulatory compliance.