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book club |
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book clubMarketing service that offers books to subscribers through the mail, often at reduced prices. The first U.S. book club, the Book-of-the-Month Club, was founded in 1926; the rival Literary Guild appeared a year later. By the 1980s nearly 100 book clubs existed in the U.S., most of them specialized (e.g., for history books, mysteries, etc.). A common incentive for attracting new members is the offer of several free or heavily discounted books; long-standing members often receive bonuses. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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