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Borden, Pete |
Also found in: Hutchinson | 0.06 sec. |
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Borden, (Neil Hopper) Pete (1895–1980) advertising/marketing educator; born in Boulder, Colo. He earned an M.B.A. at Harvard, where he joined the business school faculty and taught advertising and marketing (1922–62). His eight books on advertising, including The Economic Effects of Advertising (1942), were influential in developing the fields of marketing and advertising management. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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