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branding |
Also found in: Dictionary/thesaurus, Medical, Legal, Financial, Acronyms, Wikipedia, Hutchinson | 0.09 sec. |
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Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion. |
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