breakfast cereal

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breakfast cereal,

a food made from graingrain,
in agriculture, term referring to the caryopsis, or dry fruit, of a cereal grass. The term is also applied to the seedlike fruits of buckwheat and of certain other plants and is used collectively for any plant that bears such fruits.
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, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. The first precooked cereal was probably invented in 1863 by James Jackson. He broke up hardened loaves of unleavened whole grain bread into little pieces and served it for breakfast after soaking the brittle chunks overnight in milk. Jackson named this mixture granula. In 1877, Dr. John Harvey KelloggKellogg, John Harvey,
1852–1943, American physician, health-food advocate, and breakfast cereal developer, b. Tyrone, N.Y., grad. New York Univ. (M.D., 1875) and continued his medical studies in Europe.
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 created a similar cereal called granola, but not until his invention of corn flakes in 1902 did cereal become a commercial success. At first, most cereals were marketed as pure, whole-grain foods. Eventually, however, competition resulted in the addition of sugar and other food additivesfood additives,
substances added to foods by manufacturers to prevent spoilage or to enhance appearance, taste, texture, or nutritive value. By quantity, the most common food additives are flavorings, which include spices, vinegar, synthetic flavors, and, in the greatest
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 and in marketing campaigns directed at children, such as the inclusion of a premium or toy in the box. In the 1970s, as cereals came under attack for their lack of nutritive value, many manufacturers began adding nutrients. Unlike most other grain products, breakfast cereals have shown a steady increase in per capita consumption in the United States throughout the 20th cent. Apart from breadsbread,
food made from grains that have been ground into flour or meal, moistened and kneaded into a dough, and then baked. Many types of bread are leavened, usually with yeast, which induces fermentation and causes the breads to rise.
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, cereal is the most common form in which Americans consume grain.
References in periodicals archive ?
Breakfast really is the most important meal of the day with many breakfast cereals fortified with valuable nutrients, such as B-vitamins, vitamin D and iron.
These companies have been increasing their advertising spends in the emerging markets in Asia Pacific region to make consumers aware about the breakfast cereals and the health benefits associated with them.
However, half of the consumers in the 2-11 age group have shifted away from traditional breakfast cereals.
Breakfast cereals is expected to grow by a value CAGR of 13% at constant 2014 prices during the forecast period.
Get a detailed picture of the Breakfast Cereals market;
Worth the wheat The 250 seeds in one m2 field produces around 20,000 grains, about 1kg, enough for two boxes of breakfast cereal - around 28 bowls.
Breakfast cereals is expected to clock positive constant value growth over the forecast period, although at a slower rate than over the review period.
Regardless of whether they have children in their homes, Hispanic households are more likely than non-Hispanic households to have consumed 21 or more servings of cold breakfast cereal in the last 30 days," the report says.
Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom.
Eating breakfast cereals daily is an important meal occasion providing vital nutrients and less than 5% of sugar and 2% of salt to the daily diet.
Consumers International (CI), the global federation of consumer organisations, said in its report on the marketing of breakfast cereals to children that some contain more sugar than a doughnut.
Like regular Weetos, the product has been developed to be non-HFSS, meaning that it is one of the few breakfast cereals that can be advertised to children under the FSA's Nutrient Profiling Model.