can first be understood as a very efficient way, in practice, to implement price discrimination.
It's important," he added, "to remember that bundling
means setting a specific price--not offering a discount on one service if you take another.
The second element is designed to monitor the status of agency efforts through timely and accurate reporting of contract bundling
by members of the president's management council--deputy secretaries and administrators from the 26 major executive branch departments and agencies.
But first some clarification of the historical concept and practice of bundling
would seem to be in order.
Specifically, if bundling
causes sales for the firm to decline (that is, if the solution to Problem 2 generates less sales than the solution to Problem 1), the question for the firm is whether it is optimal for the firm to simply not bundle at all (that is, solve Problem 1) or to bundle but with an objective function modified to include sales (that is, solve Problem 3).
Figure 1 depicts the sales pattern generated under a premium bundling
The roles of service bundling
in corporate strategy
Today's announcement is the second major international bundling
agreement announced by Corel in as many weeks, following its announcement of a new bundling
arrangement with Lenovo on March 1, 2006.
strategies can be broken down into two distinct approaches:
These reports will provide in-depth analysis of WLAN adoption, benchmark WiFi-cellular bundling
strategies and examine carrier case studies in all major markets globally.
Despite all the talk about convergence of networks and devices, bundling
multiple telecommunication services is an effective way of competing with new market entrants by offering discounts without having to make any major capital expenditures.
The survey also found that consumers still prefer easy-to-understand service bundling
and shy away from complex converged wireless/wireline services.