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CRM

   Also found in: Dictionary/thesaurus, Acronyms, Wikipedia, Hutchinson 0.01 sec.
CRM
(Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.

Sales force automation (SFA), which became available in the late 1980s, was the first component of CRM. SFA, call center and automated field service operations were on parallel tracks in the 1990s and began to merge with marketing in the late 1990s to become CRM. Like ERP, CRM is a very comprehensive system, and a myriad of packages provide a myriad of options.

According to Glen Petersen, author of "ROI: Building the CRM Business Case," the most successful CRM systems are found in organizations that realign their business model for profitability, not just redesign their information systems. See sales force automation and supply chain management.

The Business Case for CRM
Glen Petersen's "ROI: Building the CRM Business Case" (Xlibris, 2003, ISBN 1-4134-0110-4, www.xlibris.com) is a guide for CEOs who want to benefit from CRM. Its numerous examples and case studies give managers sharp insight into what creates success and what causes failures.

CRM
1.(business)CRM - Customer Relationship Management.
2.(networking)CRM - Cisco Resource Manager.


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CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers.
There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business The volume of different CRM white papers out there that provide information about what different CRM platforms provide, how they can be implemented and most importantly, how you can decide what your company truly needs, is staggering There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business.
If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first After all, being able to make the right decision about something so complex as CRM software requires that you know exactly what you''ll be getting from it If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first.
 
 
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