CRM definition of CRM in the Free Online Encyclopedia.

CRM

(Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.

Sales force automation (SFA), which became available in the late 1980s, was the first component of CRM. SFA, call center and automated field service operations were on parallel tracks in the 1990s and began to merge with marketing in the late 1990s to become CRM. Like ERP, CRM is a very comprehensive system, and a myriad of packages provide a myriad of options.

According to Glen Petersen, author of "ROI: Building the CRM Business Case," the most successful CRM systems are found in organizations that realign their business model for profitability, not just redesign their information systems. See sales force automation and supply chain management.

The Business Case for CRM

Glen Petersen's "ROI: Building the CRM Business Case" (Xlibris, 2003, ISBN 1-4134-0110-4, www.xlibris.com) is a guide for CEOs who want to benefit from CRM. Its numerous examples and case studies give managers sharp insight into what creates success and what causes failures.

CRM

(geophysics)

chemical remanent magnetization

1.	(business)	CRM - Customer Relationship Management.
2.	(networking)	CRM - Cisco Resource Manager.

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No references found	CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers. Customer Relationship Management CRM Software System by KARANBHATEJA / Computers and office automation community There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business The volume of different CRM white papers out there that provide information about what different CRM platforms provide, how they can be implemented and most importantly, how you can decide what your company truly needs, is staggering There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business. What You Can Gain from a Well Written CRM White Paper by Michael J. Kelly / Business community If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first After all, being able to make the right decision about something so complex as CRM software requires that you know exactly what you''ll be getting from it If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first. What You Need to Compare CRM Softwar	Critical Volume critical wavelength critical weight critical zone critical-pressure ratio criticality Criticism Criticism and Self-Criticism critique Critique of the Gotha Program Critius Critius and Nesiotes Crittenden Compromise Crittenden County Crittenden, George Bibb Crittenden, John J Crittenden, John J. Crittenden, John Jordan Crittenden, Thomas Leonidas Crittenden, Thomas Theodore Crivelli, Carlo crivetz CRL CRLAS CRLF CRM CRMS Crna Gora Crnjanski, Miloš Crnjanski, Milos Crnojevic CRO Cro-Magnon Cro-Magnon Man Croagh Patrick croaker Croakers Croatan National Forest Croatia Croatia Anti-Fascist Resistance Day Croatia Independence Day Croatia Statehood Day Croatia Victory and Homeland Thanksgiving Day Croatian Croatian Peasant Party Croatian-Hungarian Agreement of 1868 Croatoan Croats Crocco's equation Croce Croce, Benedetto	CRLH-EEC CRLH-TL CRLI CRLIF CRLIND CRLIS CRLJ Crljenak kastelanksi Crljenak Kastelanski CRLL CRLM CRLMB CRLMC CRLN CRLNE CRLP CRLPA CRLR CRLRA CRLS CRLT CRLTO CRLUG CRLV CRM CRM software CRM software CRM software CRM&M CRM-B CRM-C CRM-IR CRM-R CRM/JS CRM1 CRMA CRMB CRMBA CRMBL CRMC CRMCA CRMCC CRMCS CRMD CRMDB CRMDE Crme CRMES CRMF CRMfGT CRMG

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CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers.

Customer Relationship Management CRM Software System by KARANBHATEJA / Computers and office automation community

There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business The volume of different CRM white papers out there that provide information about what different CRM platforms provide, how they can be implemented and most importantly, how you can decide what your company truly needs, is staggering There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business.

What You Can Gain from a Well Written CRM White Paper by Michael J. Kelly / Business community

If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first After all, being able to make the right decision about something so complex as CRM software requires that you know exactly what you''ll be getting from it If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first.

What You Need to Compare CRM Softwar