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CRM |
Also found in: Acronyms, Wikipedia, Hutchinson | 0.05 sec. |
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(Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.
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| CRM is the buzzword and helpmate many are investing in. According to IDC, the CRM service market represents a complementary extension of Internet service firm's core services. com/reports/c48885) has announced the addition of Datamonitor's new report: Taking CRM to the Next Level: Web-assisted Relationship and Community-building for the Pharmaceutical Industry to their offering. |
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