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Customer Relationship Management
(redirected from CRM software)

   Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.
(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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In todays competitive business environment a successful CRM software solution cannot be implemented by only installing and integrating CRM software application designed to support CRM processes.
There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business The volume of different CRM white papers out there that provide information about what different CRM platforms provide, how they can be implemented and most importantly, how you can decide what your company truly needs, is staggering There are a great deal of different resources on the Internet that are designed to help you choose a CRM software for your business.
If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first After all, being able to make the right decision about something so complex as CRM software requires that you know exactly what you''ll be getting from it If you''re trying to compare CRM software for your business operations, there are a few things that you need to know about CRM software first.
 
 
 
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