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customer relationship management
(redirected from CRM software)

    Also found in: Wikipedia, Hutchinson 0.01 sec.

customer relationship management

See CRM.

(business)Customer Relationship Management - (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.


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Pivotal and Microsoft's joint offering includes the Pivotal CRM software suite with applications for marketing, sales, service, contact centers, PRM and interactive selling.
Microsoft and Pivotal advance global alliance by EDP Weekly's IT Monitor
com), a leading provider of complete on-demand Customer Relationship Management (CRM) solutions for growing small businesses, today announced that Richard Bohn, widely noted CRM software reviewer and publisher of SellMoreNow.
Noted Sales Automation and CRM Industry Reviewer Selects Infusion ... by Business Wire
Worldwide CRM software revenue is expected to decline 8 percent in 2001, down from 89 percent growth in 2000, according to Dataquest Inc.
GARTNER DATAQUEST SAYS CRM SOFTWARE VENDORS ARE STRUGGLING THROUGH ... by EDP Weekly's IT Monitor
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