Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Cloud CRM is becoming more popular in Saudi Arabia CRM software market.
According to a recently published TechSci Research report, " Saudi Arabia CRM Software Market Forecast & Opportunities, 2020 " , the market for CRM software in Saudi Arabia is projected to surpass USD146 million by 2020.
The role of Director of Dealer Sales and Channel Development will see Eric heading up the roll out of RedHorses' 2014 drive which includes programs to support current Value Added Resellers (VARs) and creating new VARs for all three editions of the RedHorse CRM software.
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